Recently, the 7th Global Automotive Forum 2016 was held in Chongqing, with the theme set as "Strategic pivot for the new round of industrial development - China's opportunities: 13th Five Year Plan" Made in China 2025 ". The theme of this forum is based on the above background, with a gathering of elites in the automotive industry and exciting on-site activities. Here, our reporter will share with readers the "voices" of experts from the forum, and listen to the insightful views of industry experts and corporate executives on the development of the automotive industry.

1、 High expectations for new energy vehicles

“In the future, China will transform from a 'big automobile country' to a 'strong automobile country', and will inevitably take the development of new energy vehicles as an opportunity.”This is the opening speech brought by Fu Lan, President of Dongfeng Renault Automobile Co., Ltd. He pointed out that the popularization of new energy vehicles cannot be separated from the support of the ecological environment, including the strong promotion of the government, the improvement of infrastructure, and the development of smart cities.

Indeed, many people believe that the rapid development of new energy vehicles is due to policy dividends, although the Chinese government has provided strong policy support in this field, including environmental improvement and technological advancement. However, as the government serves as a powerful reserve force to contribute to the development of new energy vehicles, some pioneers of new energy vehicles have also played a leading role, such as BYD's promotion in society. Experts suggest that the real entry point for policies related to new energy vehicles was in 2013. Since then, electric vehicles have entered a promising market, and major automobile companies have chosen two paths: one is to "transform" traditional fuels into an "electric" path; The second is to actively develop new energy vehicles.Visionary enterprises may have planted the seeds a few years ago, hoping to welcome the "boom period" of positive development of new energy vehicles in the second half of 2016 and 2017 with a calm and composed attitude.When this market is opened up, consumers will have more choices, and for automotive companies, the initial goal of "striving forward and seeking innovation and change" will inevitably be clear at a glance.

Frank, Executive Vice President of Hella China Business Unit; Bai Feng interpreted the development direction of new energy vehicles from the perspective of component suppliers and based on his experience in cooperation with automotive companies. Many automobile companies benefit from government support, but they also play an important role. When laying their future strategies, what will be the market recognition of new technologies and models? Is it just a short-term investment for the purpose of "subsidy" policies, or is it truly investing in a new energy technology? This is a necessary thought. In addition, the infrastructure of cities urgently needs to be improved. What will be the trend of infrastructure in the future? Everything from 'quantitative change' to 'qualitative change' will inevitably have a 'critical point'. In this process, component suppliers obviously need to integrate different facilities with technical solutions to achieve a thorough 'qualitative change'.

IIOpen arms to embrace the Internet

In today's society, everyone is in the life circle of the Internet, and everyone is an Internet user. As a tool of people's life, cars have also changed along with the ever-changing Internet over the years. The automotive industry has faced many challenges in the mobile Internet era.

Ma Jun, chief expert of China Chang'an Automobile, pointed out that the changes in the external environment have a huge impact on the automobile industry, and the changes in the external environment include both the intensification of the competitive environment and the rapid development of Internet technology. “Nowadays, cars are no longer simple means of transportation, but are highly likely to evolve into fast-moving consumer goods.In August 2013, the senior management of Changan Automobile began discussing whether consumers would buy cars or transportation services 10 years later when making the '13th Five Year Plan'. At the end of the year, we invited Internet enterprises, traditional automobile enterprises and IT enterprises to hold internal seminars, and finally believed that future consumers would choose transportation services. " After making judgments based on changes in the external environment, Changan Automobile began to pay attention to customer, product development, and personalized consumer needs, and to build the future automotive ecosystem by improving these aspects.

When it comes to the Internet, we must talk about e-commerce. From the perspective of the industry, what kind of talent does auto e-commerce have? How will the Internet inject new power into the traditional automobile industry? In fact, one of the great advantages that the Internet can provide is data capability. The huge communication network connects people's behaviors, and a large number of user feedback can be collected through various applications. The significance of e-commerce can only be reflected when enterprises can use the Internet to improve marketing efficiency.

Both "Internet cars" and "auto Internet" symbolize the update and iteration of China's pure Internet enterprises from version 1.0 to version 2.0.Perhaps the most representative enterprise among them is LeEco. LeEco's CEO, He Yi, frankly stated that "the future of the automotive industry and transportation will definitely move towards' intelligence ', and the ecosystem will drive people's travel and enter the intelligent stage. The purpose of inventing tools is to liberate oneself, and the transportation tools in the automotive industry are also the same." In addition, with the development of artificial intelligence and the further popularization of the Internet of Vehicles, autonomous driving will become the inevitable path for future cars. Based on autonomous driving, life scenarios will change, and the sharing mode of fully autonomous driving will become a trend. This is LeEco's vision for the future of automotive life. Can we turn our dreams into reality? We'll wait and see.